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The Test of Time: How Luxury Watches are Surviving the Digital Age

Nothing complements your wrist like a really nice watch – whether it’s for style or practical purposes. Watches are also a staple for the head honchos at Washington, DC.

George Washington himself absolutely adored pocket watches, while the likes of JFK had Rolexes and elegant Cartiers on their wrist. Barrack Obama, on the other hand, was more of a Tag Heuer man during his term. He had a Tag Heuer 1500 Two-Tone Diver that blended well with his suits. And with younger celebrities and influencers wearing luxurious timepieces, it’s apparent that wristwatches are still a prime choice in the age of the rectangular pocket watches we call smartphones.

Timeless Design

Ask any watch collector why they still keep luxury watches, and the most common answer you’ll get is its timeless design. While most smartwatches have a futuristic look that is great in its own right, nothing can beat the clean and streamlined appearance that a luxury watch like the Rolex Submariner offers. Everyone, from Sean Connery’s James Bond and guitarist Slash, rocks it. If you inherited yours from your dad, chances are it still looks great with any getup you pull off. It probably just needs some servicing from a watch repairman.

Rolex: Craftsmanship is Bar None

The reason behind the prestige of luxury watches is the craftsmanship that goes into making one. Rolex founder, Hans Wilsdorf, developed his watches because he wanted a portable yet precise timepiece that could be worn on the wrist. This was a difficult task, as the most mobile timepieces back then were marine chronographers – that had to be lugged around in a box – and pocket watches. Wilsdorf succeeded, nonetheless. He eventually created a watch that would pass both Swiss and English certifications for precision.

The brand was a staple for racers, pilots, and expedition participants for its precision and durability. In the 1920s, models were developed to be waterproof. Not much has changed since then. There were a few tweaks here and there, and there are more factories that manufacture Rolexes now. But the intricate machine that makes these watches tick with precision and accuracy hasn’t faltered.

Patek Philippe: It Lasts for Generations

Luxury watches are somewhat of an heirloom that spans generations. Just think of the movies you’ve seen where a father passes his watch onto his son. Brands like Patek Philippe justify their prices on the premise that their watches can be passed on from one generation to another. And they literally can! This is also the reason people see these timepieces as investments. When you buy a luxury watch, its value has the potential to go up with time. If you’re not that interested in them, your dad’s precious heirloom might make you a lot richer if you find the right buyer.

Tag Heuer: Getting with the Times

man checking time from watch

What’s great about some luxury watch brands is that they’re trying to adapt to the digital age. One of the best examples of this is Tag Heuer’s Connected model smartwatches. They have high-resolution touchscreen displays equipped with the latest version of Android Wear. They can be used to check messages, control music, set alarms, and even track fitness regimens. Tag Heuer’s Connected series also comes with customizable watch faces that look exactly like the real thing. The build quality of the pieces bundled with interchangeable straps (rubber and metal) can impress even the savviest horology enthusiasts.

Luxury watches have stood the test of time because of brands that have the unfaltering dedication to quality and craftsmanship. While they did suffer setbacks in the latter part of the 2010s, companies like Tag Heuer are breathing new life into the industry with their modern offerings. As long as they continue to stand their ground, the appeal of luxury wristwatches will continue to tick for generations to come.