Are you starting a new business? Why not try a fresh juice stall? More and more people are becoming health conscious, preferring freshly squeezed juice. This offers great potential for aspiring entrepreneurs like you.
While starting a juice business seems easy, there are a few considerations to keep in mind beyond preparing the beverage. Below we provide a step-by-step guide on starting a juice business.
Step 1: Research the local health laws
Before you begin, familiarise yourself with laws concerning food and beverage in the UK. You can check out the Food Standards Agency website for a start. Also, it’s best to contact your local health department to understand the laws better before you launch your business.
Step 2: Determine your niche
Find out the focus of your juice business. This will be the selling point of your brand, so take time to determine your niche. Do you want to focus on selling organic juices? Or maybe you want to specialise in energy juice or juice smoothies? When determining your niche, make sure to research what sells and what’s not in your locale.
Step 3: Decide on a business model
Once you determine your niche, it’s time to decide on your business model. Are you going to deliver your products to your customers? Or do you prefer to rent a stall and stay in one place? Again, this depends on the preference of your target market.
Step 4: Prepare a business plan
Aside from the business model, you also have to prepare a business plan that will describe in detail what your business is all about. Your business plan should include important information such as the business model, your product, mission and vision, marketing strategy, and projected revenue, among others.
Step 5: Create juice recipes
Now, onto the fun part: it’s time to create juice recipes. Aside from flavours commonly found in grocery stores, add unique touches in your menu. For example, strawberry-carrot or watermelon-acai aren’t as common as pineapple juice. This will attract more people to line up on your stall.
Step 6: Secure necessary permits
Again, research on required licenses to operate a juice business. In the UK, you need to register your food business with the local authority to start your operation. This is particularly important if you’re selling, cooking, storing, preparing, or distributing food or beverages.
Step 7: Find local suppliers
Quality should be your priority when looking for produce suppliers. We recommend buying in bulk from local suppliers to save on transportation costs. Contact your local farmers and growers association for a list of reliable suppliers in your area.
Step 8: Buy equipment and supplies
Invest in the right equipment. Your juicer will be the life of your business, so don’t compromise on quality. Find an easy to use cold press juicing machine that will help you produce fresh beverages. Also, buy wholesale supplies like cups, utensils, and napkins to save cash.
Step 9: Market your business
Once you launch your business, spread the word to your local community. Word of mouth can gain you the customers you need, but social media will also a big help to market your brand.
When you get everything in check, it’s time to start your own business. Happy squeezing!